Search "Tumblr analytics tools" and you'll get a lot of listicles recommending software that doesn't support Tumblr at all. Half the results are generic social media suites padding their platform list, and the other half are affiliate roundups that clearly never opened the product.
The real market is small. Tumblr is a niche platform with a niche API, and the number of tools that genuinely read Tumblr data is in the single digits. That's frustrating if you're shopping, but it also means you can survey the entire field in one sitting.
This post is that survey. Every tool below is real, currently maintained, and actually touches Tumblr. I've said what each one is good at, what it isn't, and roughly what it costs. Prices are as of writing, so check the vendor's page before you commit to anything.
First, know what "Tumblr analytics" can and can't mean
This saves you a lot of disappointment. Tumblr's public API exposes post data and note counts. It does not expose impressions, reach, or profile views.
So no tool on this list can tell you how many people saw your post. Not one. If a product's marketing page promises Tumblr "reach" or "impressions," it's either estimating from note counts or describing a different platform. What tools can do is read notes, break them into likes and reblogs, watch your follower count, and — the part Tumblr genuinely refuses to do — remember all of it over time.
That "remember it over time" gap is the whole reason this category exists. We went deep on it in does Tumblr have analytics if you want the full breakdown.
1. Tumblr's Activity page — free
Start here, because it's already in your account and most creators never fully explore it.
The Activity page (tumblr.com/blog/yourblog/activity) gives you a rolling engagement graph over the last day, three days, or month, plus a live feed of notes: new followers, reblogs, replies, mentions. For catching a post that's blowing up right now, nothing beats it for speed.
Good for: real-time awareness, spotting a post taking off, seeing who just followed you.
Not good for: anything historical. The window maxes out at a month and then the data is gone permanently. No per-tag data, no reblog-to-like ratio, no export.
Cost: free.
2. Google Analytics on your custom theme — free
Underused and genuinely worth setting up. Tumblr supports Google Analytics on custom themes, and most updated themes ship with a dedicated field for your GA4 Measurement ID (the G-XXXXXXXX one — the old UA- format was retired in 2023).
The catch is what it measures. Google Analytics sees traffic to your blog's web page — people who visit yourblog.tumblr.com directly. It sees nothing that happens on the Tumblr dashboard, which is where the overwhelming majority of Tumblr engagement lives. A post can get 4,000 notes on the dash and register almost nothing in GA.
Good for: understanding search and referral traffic to your blog page, tracking clicks to a shop or portfolio link.
Not good for: measuring notes, reblogs, or dashboard performance. It's blind to all of it.
Cost: free.
3. Rebloq — from $8/mo
Full disclosure: this is us. I've put it here rather than at the top because for a lot of readers one of the other entries is the better call, and pretending otherwise would waste your time.
Rebloq is built for one thing: Tumblr analytics that persist. It connects to your blog and records a snapshot on a schedule, so your follower count and every tracked post's note counts build a history from day one and keep going indefinitely. It splits notes into likes, reblogs, and replies so you can read the reblog-to-like ratio per post, and it tracks average notes per tag so you can see which tags are actually earning you reach and which ones you've been typing out of habit.
The narrow, honest pitch: it's Tumblr-native, so nothing is an afterthought, and it keeps the history Tumblr throws away. The equally honest limitation: it's Tumblr-only. If you post the same work to Instagram and Bluesky and want one dashboard for all three, this is the wrong tool and you should look at #4 or #5.
Good for: single-blog creators who want history, per-post breakdowns, and tag performance.
Not good for: multi-platform posting. No Instagram, no Bluesky, no X.
Cost: $8/mo Standard, $15/mo Pro, $25/mo Business (up to 5 blogs). Full pricing.
4. Postpone — free plan, paid from ~$16/mo
Postpone is a scheduler first and an analytics tool second, and it's the strongest multi-platform option with real Tumblr support. It handles text, image, video, and quote reblogs, and it has a saved tag-sets feature that's a genuine time-saver if you use a consistent tag stack. Its analytics track likes, reblogs, and post performance.
It covers around a dozen networks including Reddit and Bluesky, which is the actual reason to pick it. If your workflow is "make one thing, put it in five places," Postpone does that better than any Tumblr-only tool ever will.
Good for: cross-posting workflows, queue management, tag sets.
Not good for: deep Tumblr-specific analysis. The stats are there to support scheduling decisions, not to be the product.
Cost: free plan with a small account and post allowance; paid plans start around $16/mo billed yearly. Check their plans page for current numbers.
5. Fedica — free plan, paid from ~$10/mo
Fedica is a broad social analytics suite covering roughly a dozen platforms, Tumblr among them. Paid tiers run from about $10/mo up to $79/mo, with the higher plans adding follower analytics, competitor research, and monitoring.
Be clear-eyed about where Tumblr sits in that lineup. Fedica's centre of gravity is X, Instagram, and LinkedIn; Tumblr is supported rather than specialised. The audience-analysis features that make Fedica interesting largely depend on data Tumblr's API doesn't hand out.
Good for: creators who are serious on several platforms and want one bill.
Not good for: anyone whose primary platform is Tumblr. You'll pay for a lot of capability you can't point at your Tumblr blog.
Cost: free plan (limited posts); paid tiers from roughly $10/mo annually.
6. XKit Rewritten — free
Not an analytics tool. Included because it comes up in every "Tumblr tools" search and you should know what it is.
XKit Rewritten is the maintained successor to New XKit, a browser extension that adds dozens of quality-of-life features to Tumblr's web interface: blocking posts, unread counts on tracked tags, trimming long reblog chains, pausing GIFs, restoring the old post footer layout. It's actively updated and it's excellent.
It also has no analytics whatsoever, and its enormous user base is the clearest proof that Tumblr creators will install third-party tools when the tools are good.
Good for: everyday Tumblr usability. Install it regardless of what else you pick.
Not good for: measuring anything.
Cost: free, open source.
7. A spreadsheet — free
Genuinely the right answer for some people, and I'd rather you keep one than pay for something you won't open.
Three columns — date, follower count, notes on what you posted — logged once a week gets you a growth trend inside a month. Add a second sheet with your top posts and their publish hour and you can find your best posting window by hand. We wrote both methods up step by step in tracking follower growth and best time to post.
The failure mode is human. The data only exists if you never forget, and you cannot reconstruct a missed week later. Nobody has that number.
Good for: small blogs, tight budgets, anyone testing whether they'll use analytics at all.
Not good for: per-post tracking at any volume. Logging note counts for 40 posts by hand every week gets old fast.
Cost: free.
Worth naming: Tumblr Blaze is not analytics
Blaze gets lumped into these lists constantly. It's Tumblr's native paid promotion product: you pay somewhere between $10 and $150 per campaign and your post gets shown to a set number of dashboards, roughly in the 2,500 to 50,000 impressions range depending on budget.
That's advertising, not measurement. Blaze tells you a campaign happened. It doesn't tell you which of your tags work, whether your followers are growing, or which post format your audience reblogs most. The two things solve different problems, and a campaign you can't measure afterwards is a campaign you can't learn from.
So which one should you pick?
- You just want to see what's happening today → Activity page. It's free and it's already there.
- You post to Tumblr and three other platforms → Postpone, or Fedica if analytics across all of them matters more than scheduling.
- Tumblr is your main platform and you want history → a Tumblr-native tool. That's the gap Rebloq was built for.
- You drive traffic to a shop or portfolio → Google Analytics on your theme, alongside whatever else you use.
- You're not sure yet → start the spreadsheet tonight. It costs nothing and the data you collect stays useful whatever you switch to later.
Most creators end up with two: something native for the dashboard numbers, and something free for everything else.
Quick answers
Are there any free Tumblr analytics tools? Yes. Tumblr's own Activity page is free, Google Analytics is free if your blog uses a custom theme, and a spreadsheet costs nothing but ninety seconds a week. None of them give you per-post history or tag performance.
Does Tumblr have an official analytics tool? Only the Activity page, which shows a rolling day, three-day, or month view of engagement. There's no official dashboard, no export, and no historical archive.
Can third-party Tumblr tools see my impressions or reach? No. Tumblr's API doesn't expose impression or reach data, so no third-party tool has it. Any tool claiming to show Tumblr reach is estimating.
Which Tumblr analytics tool is best if I only run one blog? If you want history and per-post data, a Tumblr-native tool. If you mostly want to schedule and cross-post to other platforms, a multi-platform scheduler will serve you better than a pure analytics tool.
The short version
The Tumblr analytics market is thin, and anyone telling you there are fifteen great options is selling something. There are a handful of real tools, each good at a different job, and the honest advice is to pick based on which job you actually have.
If yours is "I want to stop guessing what works on my blog," start collecting data this week — spreadsheet, tool, doesn't matter which. The history only starts the day you begin keeping it.
If you'd rather it kept itself, Rebloq has a free 7-day trial and starts charting from the moment you connect a blog. And if you just want to poke at some numbers first, our free recent posts viewer will pull the last 20 posts from any public blog, no signup needed.